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Can You Fill Half Your Plate?

If you’ve ever thought “I should really eat more vegetables but I just don’t have time” or “I don’t know how to cook with that ingredient so I’ll just stick to my usual routine”, you’re not alone. Canadians should definitely be eating more fruits and vegetables and there’s stats to prove it. Statistics Canada reported that in 2011 only 40.4% of Canadians aged 12 and older consumed fruit and vegetables five or more times per day. Consumption rose gradually from 2001-2009, where it peaked at 45.6% of the population reaching the level of five or more daily servings, but ever since then it’s been on the decline and Half Your Plate wants to change that.


The initiative aims to show Canadians how easy it is to incorporate fruits and vegetables into every meal while also providing all the tips, tricks and recipes they need to make it happen on a regular basis. Whether you’re looking for healthy school lunch ideas or smart shopping tips, Half Your Plate is a fantastic resource!


Chef Michael Smith is the Half Your Plate culinary ambassador and he’s committed to empowering Canadian’s in the kitchen. He knows that many Canadians have a hard time including fruits and vegetables in their daily routine because it seems like a difficult task. It’s easy to confuse the unfamiliar with the difficult which is why he focuses on teaching real-world skills and reminding us all that at heart, healthy cooking is simple cooking.



Healthy habits are for life but we know they can be difficult to build and maintain. Keep things simple and make a commitment to the #HalfYourPlate initiative. Visit the website, watch Chef Michael Smith’s video and get inspired to eat more fruits and vegetables today! Be sure to like us on Facebook and follow us on TwitterInstagram and Pinterest.

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